Well maintained is half newly bought
Most jewelry doesn't lose its shine due to age — but due to daily contact with perfume, cream, sweat, and hard surfaces. The good news: most of this can be prevented.
Gold: keep the shine
Gold is one of the softest jewelry metals, and although it doesn't oxidize, it can get scratched and lose its shine from contact with perfume, hairspray, cream, and chlorinated water. Therefore, take off the piece of jewelry before spraying perfume, going in the pool, or applying hand and skin cream.
Store gold jewelry separately from each other — ideally in a jewelry pouch or a lined box — so the pieces don't scratch one another.
Silver: watch out for the coating
Gold-plated, rhodium-plated, and rose gold-plated silver all have a thin surface treatment on top of the silver. That treatment is what gives the color and shine — but it's also the first thing to wear off if the piece of jewelry is exposed to constant friction, sweat, or chemicals. Avoid wearing silver jewelry during exercise, in the shower, or when cleaning with chemical products.
Steel and titanium: the everyday workhorses
Stainless steel and titanium are the most robust materials in our range. Both withstand water, sweat, and daily use without notable damage, and require virtually no special care — a cloth dampened with a little water is usually enough to keep them shiny.
How to clean your jewelry at home
-
Wipe the jewelry after use
Use a soft, dry cloth to remove sweat, cream, and skin oil after each time you've worn the piece of jewelry.
-
Clean with lukewarm water when needed
Use a soft brush (e.g. an old toothbrush) and lukewarm water with a little mild soap. Avoid this on gold-plated and rose gold-plated jewelry unless you use a specific cleaning product for the purpose.
-
Dry thoroughly
Make sure the piece of jewelry is completely dry before putting it back in the box or pouch — moisture can accelerate tarnishing.
-
Store correctly
Store pieces of jewelry separately from each other in a jewelry box or separate pouches, so they don't scratch each other or get tangled together.
FAQ – Jewelry care
Can I use a silver cloth on gold-plated jewelry?
Can I use a silver cloth on gold-plated jewelry?
No, avoid regular silver cloth on gold-plated and rose gold-plated silver — it can wear off the gold coating. Instead, use a soft, dry cloth or a cleaning product developed specifically for gold-plated jewelry.
Why does my silver turn black or dull?
Why does my silver turn black or dull?
This is called tarnishing and occurs when silver reacts with sulfur compounds in the air, sweat, or certain chemicals. It's not harmful and can usually be polished away, but the more the piece of jewelry is worn and cleaned properly, the longer the shine lasts.
Can I bathe and exercise with my gold and silver jewelry on?
Can I bathe and exercise with my gold and silver jewelry on?
This is not recommended. Chlorine, salt water, and sweat can damage both gold and silver coating over time. If you need to bathe or exercise daily without taking off jewelry, stainless steel or titanium is a better choice.
How often should I have my jewelry professionally cleaned?
How often should I have my jewelry professionally cleaned?
For everyday jewelry, once a year at a goldsmith can be a good rule of thumb, especially for rings with stones that can loosen over time.
How do I store jewelry correctly when traveling?
How do I store jewelry correctly when traveling?
Use a jewelry roll or pouch with separate compartments, so chains don't get tangled together and hard pieces don't scratch soft surfaces like pearls or gold plating.